Kenneth Goodsell wrote on Facebook’s Official Toyota RAV4 Prime groups saying, “No one wants to pay $10,000, $5,000 if you're lucky, over MSRP. Better hurry because they are soon phasing out. Also, you cannot forget the $7500 tax credit you get by buying a new EV or plug-in. True, you would be paying above MSRP, however the extra trade in value from your car (which by the way, is now worth 40% more than it did in 2019) will subdue the price. Let’s say you are taking in your 2014 RAV4 to trade in for a 2022 RAV4 Prime. However, despite the fact that it is not a good climate to buy a brand-new car, it is the best time to buy a new 2022 Toyota RAV4 Prime if you have a somewhat "new-ish" car to trade in. Dealerships have thrived for decades without this markup so it can only be summed up in one word…greed. The “market adjustment” that dealers add is the extra money put on by dealers when a car is sold so that they can keep the extra. Now you are lucky enough to even get a car for MSRP. Now logically speaking, you would have to be a very lucky man to find a dealer willing to sell you a brand new 2022 car under MSRP. With tax rebates and incentives, the EV and plug-in hybrid market surged, and a lot of new car owners became EV and plug-in hybrid drivers. The Federal Government bailed us out, and we started to buy things again. However, as time passed, we got back on our feet. The past 3 years have been an ocean of intense global changes, economic failures, and the lingering social dystopia scenario hanging from our heads.
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